Plain English Campaign

Jargon that prevents clear understanding does not support transparency in business. BrightHouse has the Crystal Mark from the Plain English Campaign for its activities, and we are confident that this means our customers will better understand our communications with them and will engage more easily.

It is estimated that poor customer service costs companies almost £14 billion a year in the UK. Royal Mail saved £500,000 in nine months by redesigning one commonly-used form in plain English. British Telecom cut customer queries by 25% by using plain English. in the US, General Electric saved $275,000 by redrafting manuals into plain English.