BrightHouse rental business circumvents the credit crisis

BrightHouse attributes its continued growth to the “swelling number of credit impaired” and the growing number of customers affected by mortgage debt, which includes established households affected by the adverse market conditions and young professionals just starting out in the housing market. Leo McKee, BrightHouse CEO also attributes the company’s success to the fact that its target market consists largely of people who don’t own mortgages and as a result are not affected by fluctuating property market conditions.
Dated: Sat 17 Nov, 2007
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