What We Do

We give customers access to quality household consumer durables, to meet their needs and aspirations. Principal aspects of the proposition include:

  • Affordable weekly payments and no deposit
  • Customers take ownership of the product at the end of the agreement term. Agreement terms can run from 1 to 3 years
  • A “no hassle” right of return for the customer, thus avoiding the debt trap
  • Quality branded product, at market competitive prices
The BrightHouse model is based on establishing a relationship of mutual trust and responsibility with our customers. This allows us to work together to tailor a product to their individual needs and financial circumstances.

BrightHouse and our marketplace
The market in which we operate is a significant one, where we offer a clearly differentiated and sustainable proposition. Each of our existing stores is capable of substantially increasing its penetration in its local catchment and we have an accelerating new store-opening programme that also builds on our growth potential.

We provide attractively merchandised showrooms with products presented in a room-setting style, point-of-sale ticketing, customer service leaflets and other customer information. Our work with the Plain English Campaign accords with our aim to communicate with our customers in a consistently simple and straightforward way. Over the past two years, we have systematically improved in-store and window merchandising and display practices to better attract new customers, and to create an environment encouraging the consumer to “browse and buy”.

We have established a template for our new stores, and this will continue to evolve, as we learn from continuous customer feedback and from our suppliers. All of this is designed to surprise and delight the customer.

Strategy for Growth
Strategy for Growth
The market
The alternative credit market in the UK comprises individuals that are typically denied access to mainstream credit. Some 5.2m consumers are in this market. The current BrightHouse portfolio of over 175 stores is accessible to approximately 1.4m consumers with this market. Most of our customers live within 3 miles of their local store and tend to walk, or use public transport, to reach the store. Our stores are generally in the suburban high streets of major cities, or in medium sized towns. Compared to North America however, the UK ‘rent-to-buy’ industry is still in a relatively fledgling state.

Annual Report 2009 - Click here