BrightHouse

Our strategy

Our strategy

Channels for growth

Pyramid

New stores

Local demographics and attributes such as footfall, adjacencies and square footage recommend potential sites for new stores. So far, we have earmarked 400 possible new locations across the UK. Over 27 stores began trading throughout 2012/13 as part of our store opening programme.

Location Map

 

Improving efficiencies

In-store customer service, backed by competitive pricing and product availability has driven like-for-like revenue growth.

In addition, we have identified areas where we can increase BrightHouse’s market penetration and expand our range of products.

Meanwhile, enhanced credit processes, greater operational density, and continuing investment in service infrastructure, have all contributed to efficiency optimisation.