Meeting customers’ needs
Affordable access to quality products with peace of mind.

Many people probably take it for granted that they can walk into a shop and buy a new TV or a washing machine. They may choose to use cash, their credit card or get a loan to pay for it. But for millions of people this is not an option. 

Many hard-working people do not have the cash to buy household essentials and home comforts outright, and are often ignored by mainstream lenders. What we offer is a way to bridge this financial gap: a simple agreement based on affordable weekly repayments, backed up by an optional comprehensive service package and insurance.

About a third of the products we sell are what we call refreshed items. As good as new, but available at a lower price, these give our customers the flexibility to choose from a greater range of quality products.

Our Market

An estimated 10 million people rely on alternative means of credit and finance.

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BrightHouse customers at home

Our Offer 

Clear and affordable, with the option of a comprehensive service package. 

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Male customer chatting to male BrightHouse colleague in a BrightHouse store

Our Customers

Understanding our customers and their lives is fundamental to everything we do.

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Female BrightHouse colleague chatting to male and female customers